Geo-location Data

More and more people these days are looking to geolocation for directions in the same way people looked at yellow pages years ago. The thing is, things aren’t so simple anymore, so you need something more than a generic description to put yourself on the map and make yourself felt.

There’s a boom in geolocation platforms these days. Geolocation is a means through which people can track various locations through their mobile phone devices. Experts see a continued rise in the relevance and effects of geolocation, especially for small and medium-sized businesses who are looking for good but cost-effective ways to put themselves on the proverbial map.

“When you’ve expanded the ability to track geolocation data from the 200 to 1,000 large businesses that could previously afford it to 26 million small businesses, you’re bound to see a bunch of creative experiences built around that data,” says Yan-David Erlich, CEO of Morpho, a new geolocation firm.

The potential is vast, and there is little to lose. Especially considering the success of geolocation-enabled social network platforms such as Foursquare, putting yourself on the geolocation map might just be more than worth your while. Here are a few tips to get you started:

  • Be a direct part of the community.
    Create an account, participate, and make yourself (or at least someone to represent your online presence) regularly felt.
  • Customization is always key.
    Share something unique about your business  don’t make your profile generic and ordinary. You have to stand out, so choose a particular trait of your business you are particularly proud of, or something that sets you apart from the rest. Make sure to utilize as many keywords possible  but only within the bounds of practicality. And don’t forget links to your own website.
  • Know what the competition is up to.
    There’s nothing wrong with checking out what competitors are doing to establish themselves in the geolocation map. Who knows, you might even learn a thing or two, and then be able to apply improvements and adjustments to your own strategies.

If you are looking at taking some concrete steps to establishing yourself and making your presence much more significant, please don’t hesitate to contact us and we’ll be happy to sit down and develop a customized geolocation strategy that works for you.

 

Published with permission from TechAdvisory.org.

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