Corporations have closed the literature on 2012 and have become looking forward to the rest of 2013. A single of the major things companies are likely to look at this time of 12 months are their marketing strategies. When it comes to marketing plans companies are starting to integrate a more tech-based approach. Consequently they are eager to really know what marketing oriented technical trends will likely emerge during 2013.
Here’s an guide of what we think will be the five biggest tech-marketing related tendencies for next year.
1. Increased mobile demands With a crop of excellent, affordable and capable devices released this past 12 months, it’s a sure thing that many of your clients will be getting new devices for xmas. This will cause an increased demand for mobile friendly sites that are simpler, lighter on textual content plus more interactive. 2013 will be a good season to review your website and optimize it for mobile users.
2. Elevating local demand With the increasing adoption of mobile devices many users are changing how they use the Internet. Computers and laptops are increasingly being used for general hunts while mobile devices are being used almost exclusively for local searches. If you avoid have a local occurrence that’s optimized for local searches (e. g., Yahoo Places) you will be missing out.
This ‘localization’ trend is referred to as SoLoMo (Social-Local-Mobile) and is the idea of businesses adding local information for their online platforms to capitalize on the increase of mobile users. 2012 has seen many companies commence to really utilize this by pushing locally focused advertisings to mobile users. It’s highly likely SoLoMo will become even more integral in 2013.
A recent infographic from Monetate highlights the value of SoLoMo and how mobile users shop. The most interesting finding in relation to local search is that many customers use their mobile device to learn exactly what is around them, and then will purchase either in-store or online. This tendency should continue well into 2013.
3. Apps with better mobile advertising Discussing face it, smartphone users have gone iphone app crazy. Within the previous few of years many of the software have come to include mobile advertising shown to customers. A large number of of these advertising usually are aiimed at the user, but this is slowly changing as advertising that are shown have grown to be more dependable and targeted. There should be an increase in both the range of click-throughs and programs through 2013 which means it can be time for you to either develop your own software or invest in software advertising.
4. Increasing re-homing of recent payment methods The way customers pay for their purchases is changing. With the regular adoption of NFC (Near Field Communication) technology, mobile payment systems like Yahoo Wallet, and coupon systems like Apple’s Passbook, 2013 should see a switch away from paper and plastic to electronic.
This kind of has already started with huge companies like Starbucks announcing they will be launching payment services provided by Square which allows for mobile payment. Is actually not hard to see that 2013 will be a major year for mobile based payment.
5. Considerably more mobile marketing competition With the general increase of mobile adoption it makes sense that 2013 will likely see more companies looking into mobile related marketing. This will make this medium a little more crowded and competitive. What this equates to is the fact companies should move to take good thing about mobile related marketing, or at the very least take steps to optimize their processes for mobile.
All signs indicate 2013 being a season of mobile oriented improvements. Indeed, almost all of the customer/consumer oriented tech advancements of earlier times two years have almost been exclusively mobile oriented. Mobile adoption and the data contained in different advancements and developments should be something companies factor in when they are making operational decisions for the coming season. If you wish to learn more, please contact us.Published with permission from TechAdvisory.org.