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Wednesday, December 18th, 2013

Get The Most Out Of LinkedIn

Posted on: December 18th, 2013 by
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LinkedInSocial media brings many different benefits to business users, and one of the most useful is that they provide businesses with a way to connect with their customers on a deeper level. It's true that Facebook is the most popular network, but LinkedIn is also a valuable platform that can really help users connect with other like-minded people and related businesses. To get the most out of your personal profile on LinkedIn follow our five top tips:

1. Specialize

A popular feature of LinkedIn is endorsement. You can view other people's profiles and endorse their skills. Some popular users have hundreds of different endorsements. The purpose of these endorsements is to highlight the important skills of each user. If a user has say 30 so-called important skills that they are all endorsed for, it kind of looks like these aren't really that important. It is a good idea to pare down your skills and endorsements to 3-5 which you feel best represent what you have to offer.

2. Don't connect with people in order to grow your following

One of the main goals many users have with other social media networks is developing content that encourages people to essentially connect with the business. This in turn increases the reach and popularity of the business. With LinkedIn, connections and content are still the goal, only the type of desired connection is different. You shouldn't be aiming to connect for the sake of connecting. Instead, try to develop connections that will help your business meet its goals and Continue reading the story "Get The Most Out Of LinkedIn"
Wednesday, November 20th, 2013

Are you easy to find on social media?

Posted on: November 20th, 2013 by
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Social MediaThere are many factors that contribute to business success, and one of the more recent ones is a corporate social media identity. Sure, simply having a presence doesn't mean a business will be successful, but it will go a long way in helping gain valuable and important connections. It is these links that can help determine how successful a business will be. However, many businesses are struggling to connect effectively with their customers. One reason for this is because they can't be easily found on social media. If you are struggling to make your existence known on social media, and missing out on those all important connections, then here are five tips to make you easier to find. 1. Use your actual name When it comes to social media, you want to be easily found. When your customers try to find you, they will almost always enter the name they call your company by. Therefore, your profile on social media needs to register this name even if it isn't your company's official name. Use the same name in various places on your profile e.g., in the About us section and even in your posts if it fits. If they can find more than one of your social media profiles (because you have used the same company name for all of them), there is a higher chance they will connect with you. 2. Become more recognizable We are highly visual people and when we see patterns, will normally begin to associate it with something. Continue reading the story "Are you easy to find on social media?"
Wednesday, October 23rd, 2013

Instagram – 3 ways to use it

Posted on: October 23rd, 2013 by
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Instagram In order to reach a bigger market or expand brands, companies are increasingly turning to social media. The network of choice for many businesses is Facebook, and while it is great, actually creating visual content like images is tough. That's why Instagram could be quite useful. Because it allows users to take and share images and connects with Facebook, businesses could benefit from using this network. Here are three ways your company can leverage Instagram for better marketing. 1. Post at the most opportune time Many social media platforms like Facebook, have a strategic time for you to post content in order to have a higher chance of getting your name and content in front of users. But with Instagram, the time is actually different. Because Instagram is largely mobile based, users tend to be accessing the platform at nearly all hours. One would think that if users access the platform mainly from their mobile devices, optimal time to post content would be after working hours. But, most people use their phones throughout the day, so there really is no major difference; users are online at all hours. Therefore, the best time to post is almost any time. This means you need to figure out when the best time to post is for your company. Try picking a time when you think your audience will be looking at their devices and post then. Keep track of how many shares, likes and comments you get. Be sure to do this for a few weeks, Continue reading the story "Instagram – 3 ways to use it"
Wednesday, September 25th, 2013

Harness the power of social media

Posted on: September 25th, 2013 by
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Harness the power of social mediaMarketing is an essential part of any business strategy, and these days social media has become one of the most important mediums you can use to convey your corporate message and brand. A common issue many small businesses have however is how exactly to go about using social media to not only increase exposure but also improve where they show up in search results. If you are looking to harness the power of social media and potentially increase your ranking on SERPs (Search Engine Results Page) here are five tips on how you can do so. 1. Relevant & interesting content When people look at websites and social media profiles, they are usually looking for specific information. When it comes to businesses, most people look at social media profiles to get a better glimpse into what exactly a company does and how they interact with the online world around them. It is guaranteed that an interested user will look at your About page, so it is a good idea to include information about your company and what you do in this section. This is a great place to use keywords that usually don't fit well into the newsfeed. Try thinking like a customer and asking yourself, "What keywords would I type in a search engine to find my company?" Create a list and try to work them into the Description and About sections of all social media profiles you use. Because these sections aren't set in stone, you can, Continue reading the story "Harness the power of social media"
Wednesday, August 28th, 2013

Who else wants to know 5 social trends?

Posted on: August 28th, 2013 by
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Who else wants to know 5 social trends?Marketing has changed drastically since the integration of social media. It's now expected that as a business you will have a social media presence and that it is active. One major problem many small businesses face though is that social media is always changing, often creating confusion as to what is currently popular. Therefore, to be successful, you need stay on top of the current trends. Here is an overview of five common social media trends that small to medium businesses should be aware of. 1. Visual content rules Being successful with social media efforts means that you need to have engaging content. Sure written content will get likes and interest, but it's visual content that seems to really engage viewers. According to a recent study by Kissmetrics, "photos get 53% more Likes, 104% more comments and 84% more click-throughs than posts containing text only." If you don't already post visual content, like pictures and videos, it may be time to start looking into how you can do this. One great platform that enables this is Instagram. You can also take great quality pics from a smartphone and post them directly onto Facebook. 2. Search and social media are one and the same With the recent release of Facebook's Graph Search, increase of Google+ related content in Google Search, and Google now indexing various social media activity, it's quickly becoming essential for a business to have a presence on various social media platforms. The key point to be Continue reading the story "Who else wants to know 5 social trends?"
Wednesday, July 31st, 2013

Are you on Instagram?

Posted on: July 31st, 2013 by
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InstagramSocial media platforms are continually being introduced, and in order for them to become popular, they often capitalize on a niche area. Many of these networks are utilized by businesses, who use them to extend their brand and connect with customers and potential clients. One network that many businesses are just starting to use that can be beneficial is Instagram. Instagram is a social network focused around pictures. By downloading it onto your mobile device - Android and Apple iOS - you can take pictures, enhance them by applying various filters and share them on other social media sites, like Facebook, in a short amount of time. With more than 90 million regular users, there is a good chance that some of your customers are using this app. If your business doesn't utilize this app, now could be the time to look into it, especially since there have been two recent updates that make the platform more viable for businesses. The first being that you can now take, apply specific filters to, and upload short videos. The second being the ability to embed pictures directly into your website, blog or other online content. With these new features, Instagram has become an even more valuable tool to businesses looking for another way to expand their social reach and brand. Here are four ways you can utilize it: 1. Run a customer photo competition If your business sells physical products, why not start a photo competition where you encourage customers to take pictures of themselves using Continue reading the story "Are you on Instagram?"
Wednesday, July 3rd, 2013

Find customers on LinkedIn

Posted on: July 3rd, 2013 by
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LinkedInThere are numerous social media networks available for business owners and managers hoping to expand their business and connect with their customers. LinkedIn is the network for professionals wanting to connect with colleagues, but did you know that this network is also potentially useful for finding new customers? Here are five tips on how you can better connect with your potential customers on LinkedIn. While many businesses have a profile, the personal profiles of business owners and managers can also say a lot about a company and either boost or weaken your corporate impression. Think of your LinkedIn profile as not only representing you, but also your business. 1. Be easy to find The problem with many individual profiles is that the owners use keywords that they feel make them look better. For example, many small business owners will use the word 'Owner' in their profile. This is a good idea, but it's likely not what your clients or potential customers are looking for. If your company specializes in say fixie bikes, you can bet that your clients aren't looking for 'fixie bike shop owners', they are probably looking for, 'fixie bike providers'. When optimizing your profile, and trying to figure out which keywords are best to use, try thinking like your customer. What keywords would they will use to find you or your business. If your profile currently doesn't show up near the top in search results for specific keywords, try using different ones that you think potential customers might use. This Continue reading the story "Find customers on LinkedIn"
Wednesday, June 5th, 2013

New layout and features for Google+

Posted on: June 5th, 2013 by
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Social MediaOne of the most popular Internet based services is social media. It has drastically changed the way we communicate and interact with one another. One of the bigger platforms, Google+, has been consistently playing catch-up with other more popular services. However, Google recently announced and rolled out a big update to Google+ that should make it more appealing for many users. Here is an overview of the new Google+ features recently introduced.

A new layout

One of the first things you will notice about the updated Google+ is the layout has been drastically changed. On the main (Home) screen you will notice that posts have been changed to individual cards, similar to the Google Now cards, and are arranged in either one, two or three columns. These posts now take up more space horizontally which makes it far easier to view more content at the same time. The menu bar that took up the left-hand side of the previous layout has been moved and is now collapsible. If you hover over Home on the upper-left of the screen the menu will pop out from the left-side. Circles and related feeds have also been added at the top of the window and clicking on a related circle name will bring up content only from your friends in that circle. Adding new posts has also been turned into a card layout which is found at the top-left of the content stream. The different options e.g., Text, Photos, Link, Video and Hangout, are now big buttons Continue reading the story "New layout and features for Google+"
Wednesday, May 8th, 2013

Social media is for more than marketing

Posted on: May 8th, 2013 by
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Social MediaMarketing is an integral element of any business strategy, and social media is largely seen to now be a large part of any company's marketing initiative. If leveraged correctly, various social media platforms could give your company a marketing boost that few other campaign types could. But, did you know that social media could also help other business functions or departments? Below are four non-marketing oriented uses of social media that businesses could benefit from. Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here. If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards. It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics. Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with Continue reading the story "Social media is for more than marketing"